An established telecommunications company, All West has been in business for over 100 years. As they grow in size, they continue to strive for excellence in customer service and technical support for both business and residential customers. All West supports a rich culture that bolsters its community through outreach, sponsoring local teams and events, and providing scholarship opportunities.
All West had great need of a public facing site that reflected their legacy and high level of professionalism that could also compete with larger, national companies. The generic, dated site made it difficult for admins to update information while undermining their credibility in a competitive marketplace. We needed to overhaul their brand voice by custom designing their site.
We initiated the public site redesign and rebranding efforts to highlight strengths within the company and foster the opportunity for growth among their target demographic. We customized everything from the color palette, photography and illustration to create a robust and inviting user experience. We used IA and designed a site with natural navigation, and a simple elegance worthy of a legacy.